Attract Customers: What to Say for More Business

Table of Contents

As a business owner, you’re always looking for ways to get more customers. The key is in the words you use. The right words can make people want to buy from you and trust you more.

In this guide, we’ll show you how to use words to get more customers. You’ll learn how to make your marketing better and sell more. Get ready to find out how to talk to your customers in a way that they’ll listen.

Key Takeaways

Understand the importance of using the right words and phrases in your marketing materials to engage customers
Learn how to build trust and reduce risk through strategic language choices
Discover techniques for creating a sense of urgency and sparking curiosity in your potential customers
Explore ways to communicate your unique value proposition and establish your authority in your industry
Uncover strategies for leveraging referrals, networking, and online presence to attract new customers

The Power of Words in Marketing

Words are very powerful in marketing. They can make people want to act. This is key to good copywriting.

Choosing the right words is an art. It helps you connect with people and build trust. The right words can change how well your marketing works.

Words in marketing have the ability to inspire action in customers.
Providing a guarantee or a money-back option can help reduce the perception of risk for customers.
Using phrases like “No hidden fees” can minimize uncertainty and boost customer confidence.
Including testimonials, reviews, and FAQs in marketing assets can help build trust with customers.
Inviting purchasing through highlighting value and benefits using statements like “Achieve XYZ with [business name]” can drive conversions.

Words can also make people feel urgent or curious. Phrases like “Limited-time offer” or “Discover” make them want to act fast.

Knowing the power of words in marketing helps you write better. It makes your message more emotional and appealing. This can lead to more people engaging with your business.

Marketing Words and Phrases that Reduce Risk

Minimizing risk and uncertainty

Marketing is all about making customers feel safe. Using words that say “you’re okay” helps a lot. It makes them feel sure about doing business with you.

Words like “Guaranteed or your money back,” “No obligation,” and “Free returns/full refund, no questions asked” are great. They show you care about making them happy. They also make them feel safe from losing money.

Trust is very important too. Showing off good reviews and clear rules helps a lot. It makes customers feel more confident in choosing you.

Use words and phrases that communicate reassurance, predictability, and clear expectations
Offer guarantees, no-obligation trials, and hassle-free returns
Showcase customer testimonials and transparent policies to build trust

Adding these risk-reducing words to your marketing helps a lot. It makes customers feel more comfortable and ready to do business with you.

Building Trust and Inviting Purchasing

In today’s market, it’s key to build trust with customers. The Edelman Trust Barometer Global Report 2024 shows people trust companies more than others. Family-owned and privately held businesses are especially trusted.

To make customers feel confident and invite purchasing, show them the value of what you offer. Use words like “Top-rated” and “Expert-approved” to show you know what you’re doing. Also, share social proof like customer reviews to build trust.

Use words that make doing business with you easy and appealing. Say things like “What do you have to lose?” and “Give us a shot!”. This can reduce barriers to conversion and get customers to act. Also, collecting zero-party data helps you market better and keep customers happy.

“Just a 5% increase in customer retention can boost profits by as much as 95%.”

Building trust is important for keeping customers loyal and happy. BigCommerce says 72% of people trust brands more when they see positive reviews. By focusing on building trust in marketing, you can invite purchasing and grow your business.

Creating Urgency and Sparking Curiosity

In marketing, grabbing your audience’s attention is key. Using urgency and curiosity can help a lot. You can get people to act and engage with your offers.

Leveraging Urgency

Time-limited offers work great for urgency. Phrases like “Download now” or “Sale ends soon” make people act fast. They don’t want to miss out.

For example, Adidas has a big sale in summer. Amazon also has “limited time deal” badges on some products.

Sparking Curiosity

People love to discover new things. Using words like “Discover” or “Unlock” can make them curious. They want to learn more about what you offer.

Using phrases like “Did you know?” in headlines can also grab attention. It makes people want to find out more.

It’s important to mix urgency and curiosity well. You should also clearly tell customers what they’ll get. Tools like Facebook Ads Manager can help find the best words for your audience.

Brand	Urgency Tactics	Curiosity Tactics
Adidas	Up to 50% off during summer markdown sale	Exclusive “Members Only” deals
Amazon	“Limited time deal” badges on select products	N/A
Decathlon	Limited sizes available for a product	N/A
Havaianas	“End of summer sale” limited-time offers	N/A
Rare Beauty	Free concealer with every foundation purchase	N/A
New Balance	Showing limited stock availability, “sold out” labels	N/A
The Ordinary	N/A	Real user testimonials and reviews

By using urgency and curiosity in your marketing, you can really get people to act. It’s a powerful way to engage your customers.

What to say to attract customers?

Attracting new customers is all about the right words. Effective messaging that meets their needs is key. It helps build strong connections and gets them to choose your products or services.

Using customer-centric messaging is a great way to start. It shows you understand their problems. Phrases like “Ever wish you could…” make them see how your products can change their lives.

Emotional marketing is also very effective. Words that make them feel good, like “Imagine how much easier your day would be if…”, create a strong bond. This makes them want to act.

Using problem-solving language is another smart move. Saying “Tired of dealing with [pain point]? Let us handle that for you” shows you get their problems. It also shows you have a solution.

The best words to attract customers are those that speak to them personally. They show you care about their happiness and the value you offer. By using customer-centric messaging that touches their emotions and meets their needs, you can earn their trust and loyalty. This leads to long-term success.

Communicating Value and Authority

In the world of business, it’s key to show what makes your company special. Use strong words to talk about your quality and knowledge. This helps you stand out and draw in customers looking for what you offer.

Standing Out in Your Industry

To show you’re the best, use words like “Premium,” “Best-in-class,” and “Cutting edge.” They show your products or services are top-notch. Also, talk about your unique offerings and being a leader in the market. This builds trust with potential customers.

When you talk about your value, show what makes you different. Be clear about your unique value, knowledge, and leadership. This attracts customers looking for what you offer.

“A well-crafted value proposition can be an essential conversion factor, making it clear to customers why a specific product or service is the best choice.”

Showing your brand’s authority and knowledge builds trust and credibility. It makes you the go-to provider in your field. By using the right words, you can attract the right customers and succeed.

Implying Growth and Benefits

Attracting customers means showing them the good things they’ll get from your business. Use words like “Boost,” “Improve,” and “Achieve” to show them the benefits. This makes them want to buy more.

Also, talk about how your products meet their needs and wants. This makes your offer more appealing and touching. It shows how your products can change their lives for the better.

Incorporate words like “Boost,” “Improve,” and “Achieve” to highlight the growth and benefits customers can expect.
Frame your offerings in terms of how they’ll address your customers’ needs and desires, creating a more compelling and emotionally resonant appeal.
Avoid simply listing features; instead, emphasize the positive outcomes and transformative experiences customers will have.

By focusing on what customers want and need, you can draw them in. Use words that make them feel like they’re moving forward. This way, you’ll get more customers who will stick with you.

Getting New Customers Through Referrals

Getting new customers through referrals is very powerful. You can ask your current customers for referrals. Offer discounts or incentives for new customers to help.

People are more likely to buy if a friend recommends it. This is four times more than hearing about it through ads.

Networking and building relationships with other businesses helps too. It lets you reach more people and get more referrals. Also, ask customers to leave online reviews. This shows others that you’re good and helps attract new customers.

88% of people trust online reviews as much as friends. So, online reviews are very important for getting new customers.

To make your referral efforts better, try these:

Start a customer loyalty program to reward referrals.
Use LinkedIn to find people to refer to.
Give out gift cards or free subscriptions to encourage referrals.
Make your referral program clear and easy to follow.
Always give great service. Good word-of-mouth is key for referrals.

By using customer referrals and word-of-mouth marketing, you can grow your business. You’ll get a steady flow of new customers who trust and like your brand.

Networking and Offering Incentives

As an entrepreneur or small business owner, networking and offering incentives are key. By joining industry events and community activities, you can get more customers. This helps your business grow.

Networking is about helping others, not just getting help. This way, you make friends and get referrals. Studies show that 75% of people buy more after getting an incentive. Also, 45% of people bought something new because of an offer.

Offering discounts or free trials can help new customers try your stuff. This can grow your customer base. Coupons and loyalty points are great for keeping customers coming back.

Uber’s referral program gave free rides for referrals, making it big. Dropbox and Starbucks also have great programs. These programs help businesses grow and keep customers happy.

By networking and offering good incentives, you can get new customers. This builds loyalty and helps your business grow.

Improving Your Online Presence

In today’s world, having a strong online presence is key to getting new customers. Make sure your website looks good, works well, and is easy to find online. This will help you attract more people and show up in search results.

Working with experts in website design and SEO can help a lot. They can make your website easy to use and effective at showing what you offer. This will encourage visitors to take action.

Optimizing your website for new customers

Recent stats show that 97% of people look online for local businesses. This shows how important it is to have a good website for both online shops and local businesses. In fact, 83% of people go to a store after looking it up online.

This shows how big of a role your online presence plays in what people do. It’s very important.

Invest in a modern, mobile-friendly website design that showcases your products, services, and brand identity.
Implement effective search engine optimization (SEO) strategies to improve your website’s visibility in search engine results.
Consistently create and share high-quality, informative content, such as blog posts, to attract and engage potential customers.
Leverage social media platforms, like Facebook, Instagram, and Twitter, to connect with customers and promote your business.
List your business in online directories, such as Google My Business and Yelp, to increase your online visibility and discoverability.

By improving your website optimization and online presence, you can set your business up for success. This will help you attract new customers in the digital world.

Partnering and Promoting Expertise

As a business owner, I’ve learned that strategic partnerships are key. They help attract new customers and grow my brand. By working with businesses that serve similar customers, we can reach more people together.

Studies show that 54% of companies get 20% of their revenue from partnerships. This is because we can offer joint promotions and discounts.

Partnerships also make me look like an expert in my field. By working with leaders and sharing knowledge, I become more credible. This makes my business more appealing to customers.

68% of consumers buy after seeing partnership campaigns. And 74% of companies focus on partnerships and affiliate marketing.

To build good partnerships, I look for businesses with similar products and audiences. It’s important to check their expertise and reputation. We also need to set clear goals and measures to see if we’re doing well.

Partnership Benefit	Statistic
Driving revenue growth	54% of companies state that brand partnerships drive over 20% of their total revenue
Influencing customer decisions	68% of consumers make buying decisions after viewing partnership campaigns
Establishing industry priorities	74% of organizations reveal that brand partnerships and affiliate marketing are the top-most priorities

By using partnerships and showing my expertise, I can get more customers. It’s about finding the right partners, adding value, and being seen as a trusted leader.

Conclusion

To attract more customers, use the right words and focus on what they want. Know who you’re talking to and make them feel safe and trusted. Show them why your product is special and make them curious.

Use word of mouth, online tricks, and team up with others in your field. The words you pick can really connect with people. This can make them want to learn more and buy from you.

The last part of your message is very important. It should be easy to understand and leave a strong impression. This way, people will want to do what you suggest and see things from a new angle.

FAQ

What is the importance of using the right marketing words and phrases?

The right words can really help. They make customers more interested and trust you more. This is key for good copywriting and getting more customers.

How can minimizing a customer’s perception of risk help attract new customers?

Words that make customers feel safe and sure can help a lot. They make customers feel okay about doing business with you.

What are some effective ways to build trust and invite purchasing?

Show off what happy customers say about you. Talk about your policies too. Using big words can show you know what you’re doing.

How can incorporating urgency and curiosity into your marketing copy drive customer action?

Say things like “limited time only” to get people to act fast. Make them curious to see what you offer.

What type of language can help customers visualize the positive change your business can bring to their lives?

Talk about how you understand their problems and can solve them. This builds a strong connection and makes them want to choose you.

How can effectively communicating your unique value and expertise help attract customers?

Show off your quality and special knowledge. Being seen as a leader in your field makes you stand out.

What are some strategies for generating referrals and word-of-mouth to attract new customers?

Ask for referrals and build relationships with other businesses. Get happy customers to leave reviews and testimonials. This uses their trust and good feelings for you.

How can improving your online presence and website attract new customers?

Make sure your website looks good and works well. It should be easy to find and use. Working with experts can make your website better at showing what you offer.