Welcome.
This page is designed to give you a walkthrough of my ‘philosophy’ for a local lifestyle business in this wild new AI era we’re entering into.
Did I just say that?, using words like ‘My philosophy’, it sounds so ‘up-my-own-arse’ it almost makes me want to puke…
But I suppose what I’m trying to say is that after trying to build a business that ‘worked for me’, for over 20 years now, and watching the whole AI revolution unfold in recent years, it’s fair to say that I’ve got a grasp of what works and what doesn’t, for this type of ‘lifestyle business’.
If you’re looking to grow a £100 million or £billion empire, I’m not your guy (if that’s you, all you’ve wasted is 90 seconds and two and a half paragraphs), and I wish you the best of luck in your pursuit.
That was never my thing, my dream was to build something that would support mine and my families dreams, be something I was proud of, and be an asset that would support my pension once I’d got too old to run it, by either selling or putting someone in place to replace me.
If you feel like you are on a hamster wheel and every day seems about the same, as the saying goes “Same s@*t, different day”,
If you have a desire to get your life back and have your business ‘work for you’, then this page will give you the overview of how to do that, get a handle of where you are now, and then you can decide which rabbit hole is the best one to start down.
This involves work, over and above what your current day looks like, there’s no way around this, and I’ve tried hiring others to do it for me, but let’s be honest here, there’s a lot of over inflated BS’ers out there who say they can do a lot but the results suggest otherwise.
If you’re looking for Get Rich Quick or siver bullets, then again, I’m not your guy, sorry for wasting your time.
So here’s the REAL talk, none of this is really difficult, people will try to convince you otherwise to justify their fees, but it’s not…
It just takes time, and you have that, in a year you will be a year older, in 5 years you will be 5 years older, time will pass and you’ll either have these systems in place or you’ll still be bitching about the same stuff you’re moaning about now.
But I bet you can remember the last Olympics, or the last Football (Soccer) World Cup, or any other sporting World Cup, they come around every 4 years, time goes fast…
And as long as you stay focused, stay committed and keep taking small daily steps in the right direction, the day will come when you’ll look back and see how far you’ve come and the progress you have made.
So please, stay the course, you’re in the right place.
My goal is to be you helpful guide, giving you the tools, resources and guidance to achieve your goals, and if you have the same mindset towards your customers, the journey will be a rewarding one.
I never tire of telling my outlook on life that was given to me by Zig Ziglar, “Help enough people get what they want, and you can have Anything You Want”.
It has worked for me and I’m positive it will work for you too.
So, in a second I’m going to give you an image of what I think is the Success Formula for a modern local business.
I say this because you don’t have to look too hard to see that the major conglomerates AND now the AI corporations are trying to put the final nails in the coffins of local businesses, and I want to be a part of some sort of rebellion, or resistance to that.
Years ago we saw the major supermarkets and chains moving out of towns to retail parks. Then came Amazon wanting to be the one and only ‘Everything Store’. Now we’ve got AI chatbots and automation threatening to replace human interaction altogether. But here’s the thing – I believe this is actually our moment to shine.
You see, while the big boys are replacing humans with AI, we can use AI to ENHANCE our human touch, not replace it.
And that’s our secret weapon.
I do however think that you can compete, and that local communities actually want to rally around their local businesses if given the choice, but not at any cost.
You have to be as good if not better than the big boys, a sense of loyalty will only get you so far.
But if you put in the work, I believe that local communities yearn for the personal touch that these large companies can’t give.
We all hate the chat bots, the phone queues, the ‘your call is important to us’ sentence while on hold for half an hour listening to mind-numbing ‘on hold music’.
Come on, surely we can be better than that can’t we?
So my rallying call to you is not to fade into obscurity, but meet the challenge head on, roll up your sleeves and start taking the steps to building the business of your dreams, whatever those dreams may be.
Let me help you on this journey of helping your local community with their problems and frustrations, and alleviating their pains with your skillset.
Your first goal: Financial Independence
Wikipedia’s definition of Financial Independence is:-
So before we can build you a true dream business, we have to make sure that it’s built on a solid foundation, right?
In order to do that, we have to give you a target that you can see, because fuzzy targets never get hit, but big red targets can get hit consistently.
I wandered through life and my business suffered so many ups and downs before I had this realization of what Financial Independence is and the formula for achieving it, and I’ve never looked back since.
So do you know how much it would take to be financially independent based on today’s outgoings?If not, find out your financial freedom number here (link).
Once you have your financial freedom number, we can start to make some sort of a plan on how to get there, and as your goals change and your lifestyle improves, you will know exactly what it takes to maintain your financial independence.
Does this make sense?
So now, let me give you an image of my Success Formula and then I’ll break each component down and put some definitions of milestones or things to have in place so that you can guage where you are. Read each thoroughly because the devil is in the details, and putting the cart before the horse or thinking you have something in place that doesn’t meet the criteria can set you back in terms of time and monetarily.
I know that looks confusing so let me break down each step, and as I do, you may have an epiphany as to the reason that perhaps why you have been stuck, as many students have told me before.
Step 1: Who Do You Want To Serve? (Your Target Audience and Dream Customer)
This is so crucial, but often overlooked by local business owners, and I was the same for the first 12 years of our cleaning business. We would take anyone on who had a heartbeat.
This is a major mistake for several reasons, firstly because you can’t fully understand the pains and frustrations, needs and wants, or dreams and desires of a wide ranging demographic or psychographic audience.
Secondly, your messaging will be vague and you won’t have anyone who reads it saying “This person really gets me”, which is so crucial to building trust, rapport and becoming the ‘go-to’ for your target market.
So let me give you example of what we changed and how it benefitted our business.
When we first started, we would do what every other wheelie bin cleaning company did, we would knock on doors in the evening of areas that would be getting their bins emptied the following morning, our sales pitch lasted 10 seconds.
“Would you like your wheelie bin cleaned on a regular basis?” we would ask anyone who came to the door, the responses fell into 3 categories.1: Yes please, how much is it? and we gave them the price and that we would start tomorrow if the price was acceptable, and at £2.50 per clean it wasn’t a massive commitment they’d need to think about or consult their spouse or partner over.2. No thanks, it’s a bin and it’s supposed to stink (each to their own I suppose)3. No thanks, we already have someone who does it.
Now the thing to know about wheelie bin cleaning is that the first clean is always the hardest, and is pretty grim 95% of the time, you can find everythig from pet poo to babies nappies (diapers) stuck to the bottom and once the jet wash hit it, it would fly up in your face… disgusting.
At such a low price for the service, you always lose money on the first clean when you factor in the canvassers cost, the labour involved doing the first clean, etc etc.
This was a price worth paying when we considered the Lifetime Value (LTV) of a customer, we’ve had some customers for 20 years now.
Here’s the point of having a target audience. What we didn’t realise at first was, and we had to factor this in later was that the majority of people who said Yes had already used all the other competitors before, and had been bad payers or unscrupulous people who abused your service and got it done once before saying “It’s clean now, we don’t need you anymore”.
Another bugbear was the amount of outstanding cash that was left ‘on the street’. Because the greatest conversion rates used to take place in lower income areas, this is where the canvassers used to thrive. They knew they could knock on 400 houses in a few hours and get a 3-5% conversion rate, that’s 12-20 customers at £5 a pop (we used to pay them the first 2 cleans).
This worked out at £30-£50 an hour for them, not bad back in the ‘early naughties’. The problem for us was, that these lower income families predominantly lived hand to mouth, and you had to catch them on the right day in order to be paid.
The number of times we would get the “Can you come back on Friday when I get my money?” response, and on Friday, depending on what time you knocked determined whether you got paid or the they’d spent your money on the takeaway.
It was a constant nightmare, you’d go out on a Friday night thinking you were collecting hundreds of pounds and come back with next to nothing.
So in 2014 I made the decision to change our business model.
1. We would never canvas for custom again.
2. Customers would have to seek out our service rather than be interrupted by a knock on the door.
3. We would no longer accept cash as payment from new customers, it was purely direct debit from now on.
This was a game changer, when I built our first site / blog and started writing content to show up on the search engines when someone searched for our service locally, we found that the retention rate was higher.
We also found that if ever we had an issue with a breakdown or the bin men had had some issues resulting in us having to go back the next day, all our customers would leave their bins available to us to clean, so there was no lost revenue by bins being locked away when they were paying cash.
So can you see the difference?
Within one year, we were now getting the right customers, being paid on time or in advance, we weren’t losing revenue when s@#t happens, and we were retaining customers for longer.
Now did we lose some potential customers who didn’t want to pay by direct debit and wanted to pay cash?,
Yes, of course…
But I looked at it, that those were the type of customers who probably wouldn’t be with us for the long haul anyway, and it was a price worth paying.
The positives far outweighed the negatives.
So let me now ask you, do you know exactly who you serve or is it a case of whoever calls and whatever the job is, you’re there?
If it’s the latter, it needs to stop, you will never fully realize the potential of your business if you continue to serve everyone, and your customers will never feel the levels of loyalty you should be aiming for.
In a later section I talk about your value ladder and your product and service portfolio, but right now let’s concentrate on your Dream Customer Avatar, namely describing in great detail who you want to serve at the highest level, at the expense of everyone else who wants your attention.
Just like there are 5 star hotels and 2 star hotels, and who they attract is at polar opposite ends of the spectrum.
You have to get crystal clear on who your audience is (your dream customer), and how you want to serve them.
Step 2. Getting Inside Your Dream Customers’ Heads (The New Way of Keyword Research)
Once you have total clarity on who you want to serve, the next step is to fully understand them. As a successful local business owner, you are in the business of solving the problems for your dream customers. So we need to get a full understanding of what these problems are, how they verbalise them, and how to solve them, and we do this by doing Keyword Research.
When we do this keyword research the right way, we can then start creating content that ‘meets them where they are’, and this is one of the major keys to having a loyal following who wouldn’t go anywhere else.
Can you see how step 1 and step 2 are linked?
If we’re sketchy on who we serve, we can’t do targeted research to find out how we can serve them best.
And this is key to your dream customer feeling like you are talking directly to them and thinking “this person gets me”.
Have you ever been in a situation or on a web page and you think to yourself “has this person been stalking me?, have they been secretly living in my house recently?”
This is when the target market and the correct message to that market is well researched and implemented properly. And you can do it too.
You know what’s wild?
The way people search for stuff is changing faster than my children’s social media habits. With voice search, AI assistants, and people typing questions like they’re chatting to a friend, the old keyword game isn’t what it used to be.
Remember when we’d all type “Emergency plumber London”?
Now people are asking “Hey Google, why is my bathroom flooding at 3am and what should I do?” (Usually in a slight panic, I’d imagine).
Here’s what’s fascinating – AI tools are now letting us peek into these conversations in ways we never could before. It’s like being a fly on the wall in thousands of homes at once, hearing exactly how your dream customers describe their problems when they think no one’s listening.
The other day, I was playing around with some AI analysis tools (because yeah, I’m that kind of nerd now), and you wouldn’t believe the patterns they spotted. People weren’t just searching for bin cleaning anymore – they were asking about health risks, environmental impact, and even whether their smelly bins were affecting their property value or potential sale!
Who knew?
But here’s the really juicy bit – while the big corporations are using AI to gather cold, hard data, we can use it to understand the emotional journey our customers are on.
What keeps them up at night?
What makes them feel embarrassed?
What are they hoping to achieve?
Think about your last week of customer interactions.
What phrases stuck with you?
What questions surprised you?
There’s gold in those conversations, and now we’ve got AI tools that can help us mine it.
I’ve started keeping what I call my “customer curiosity journal” – it’s just my phone notes where I jot down interesting things customers say.
Then I run it through some AI analysis to spot patterns I might have missed. Sometimes it feels like having a business mentor who never sleeps and has perfect memory (minus the coffee breath).
Now, could I give you a step-by-step guide on exactly which AI tools to use and how?
Sure. But here’s the thing – by the time you read this, there’ll probably be three new, better tools out there.
What matters is understanding that these tools exist to help us be more human, not less.
The real magic happens when you combine AI insights with your local knowledge and experience. It’s like having a superpower – you can understand what people are searching for before they even know they need it.
Curious about what your customers might be secretly searching for?
Start by just listening differently.
Pay attention to the exact words they use.
The stories they tell.
The questions behind their questions.
Then let AI help you spot the patterns you might have missed.
And if you’re thinking “this sounds great, but I wouldn’t know where to start” – well, that’s exactly why I created some resources to help. But we’ll get to that later…
The point is, we’re not just doing keyword research anymore. We’re mapping out human desires, fears, and dreams. And with AI as our assistant (not our replacement), we can do it better than any corporate giant.
Want to know the tools I’m currently geeking out over?
Grab my Google doc on the latest tools I use. They change pretty often, but I’m always happy to share what’s working right now.
Leveraging AI Without Losing Your Soul
Look, I’m going to be straight with you here – AI isn’t going away, and ignoring it is like trying to run a business in 2024 without a mobile phone. But here’s the difference between us and the corporate giants:
We’re going to use AI to amplify our human touch, not replace it.
Here’s what I mean:
- Use AI for the boring stuff: Let it handle your appointment scheduling, basic email responses, and routine tasks. Your time is better spent actually talking to customers.
- Let AI be your business analyst: It can crunch numbers and spot trends in your customer data that you might miss. But YOU decide what to do with those insights.
- Use AI for content creation scaffolding: Let it help draft your blog posts and social media, but inject YOUR personality and local knowledge into everything.
- Implement smart automation: Use AI tools to remember customer preferences and previous interactions, so you can provide an even more personal touch.
The key is this: Every bit of AI we implement should free us up to be more human, not less.
That’s how we beat the big boys.
Step 3: Building Your Content Hub (Where AI Meets Local Know-How)
Let me tell you a sad truth that still makes me laugh (or cry, depending on the day). Local business owners are still being sold the same old line: “You need a website in this digital age.” Well, no shit Sherlock… but there’s a twist now.
Having a website floating in cyberspace is like having a shop in the middle of the desert – pretty useless unless someone knows exactly where to find you. And don’t get me started on those “AI-generated websites” that sound like they were written by a robot having an identity crisis.
Here’s the real deal: There’s a massive difference between: (i) A soulless website that even your mum can’t find (even with your business card) (ii) A living, breathing content hub that brings in customers while you sleep AND shows off your actual personality
Look, I’ve been in this game since 2004, and I still get bombarded weekly by companies promising “AI-powered SEO magic” that’ll get me to the top of Google. Here’s what they don’t tell you – Google’s actually getting scary good at spotting the difference between genuine helpful content and AI-generated fluff.
But here’s where it gets interesting…
The smart play isn’t avoiding AI – it’s using it like a really eager intern who’s brilliant at research but needs your guidance on the final product. Let me explain.
Remember our San Diego trash can cleaner from earlier? Instead of just targeting “Trash Can Cleaning San Diego” and competing with 7.8 million other results, here’s what’s possible now:
AI can help you:
- Spot content gaps your competitors haven’t noticed yet
- Draft detailed outlines for blog posts about specific problems
- Research local regulations and environmental impacts
- Generate ideas for local case studies
- Create different versions of your content for different audiences
But (and this is a big BUT), YOU need to:
- Add your real-world stories and experiences
- Include specific local references only you would know
- Share actual customer experiences (with permission, obviously)
- Inject your personality and unique perspective
- Add those little details that show you actually clean bins in San Diego
It’s like having a super-powered research assistant who helps you write the first draft, but YOU’RE still the one making it real and relevant.
Here’s something wild I discovered: When we started using AI to help with content creation (but still kept our voice and local expertise), our content production went up 5x, but so did our personality in each piece.
Why?
Because we weren’t wasting time on the basic research – we could focus on adding the good stuff.
Now, if you’re looking at your current website thinking “Well, this is depressing…” – don’t worry.
You’ve got two options:
- See if you can start adding AI-assisted (but human-polished) content without breaking anything
- Start fresh with a new approach (I’ve got a training that shows you how to get up and running in 30 minutes – same one I mentioned before, but now with AI tools included)
The beauty of this approach?
While the big corporations are pumping out soulless AI content, you’re creating something that actually resonates with real people in your area.
And guess what?
Google loves that stuff.
Just remember this: AI should be enhancing your voice, not replacing it. If your content sounds like it could have been written about any business in any city, you’re doing it wrong.
Want to know something funny?
I actually wrote the first draft of this section with AI help, then rewrote it completely because it sounded too… proper.
Sometimes you need to mess things up a bit to make them real.
And for about $20 (yep, still the same price, even with all the fancy AI tools), you can get started with your domain and hosting. Just don’t go cheap on the hosting – your website needs to be faster than a teenager reaching for the last slice of pizza.
The bottom line?
AI is like having a super-powered assistant who’s brilliant at the heavy lifting but rubbish at being you. Use it for the grunt work, but keep your personality front and center.
Want to see how this actually works in practice?
I’ve got some examples that’ll make you either laugh or cry (depending on how much you’ve spent on web designers in the past). But that’s a story for another day…
Step 4: Building Your Email List (The AI-Enhanced Path to Long-Term Wealth)
You know that moment when you walk into a shop and the assistant asks if they can help? We all do the same thing – “Just looking, thanks!” then scuttle away like we’ve been caught doing something wrong.
Here’s the thing though – the game has changed. While your brick-and-mortar competitors are watching potential customers walk out (probably straight to Amazon), we’ve got some pretty incredible new tools in our arsenal.
Let me drop some truth bombs here…
That old stat about only 3% of people being ready to buy right now?
Still true.
But here’s what’s fascinating – AI can now help us understand where the other 97% are in their journey, and (this is the cool bit) actually predict when they’re getting closer to making a decision.
Think about that for a second…
Remember our diligent trash can cleaner in San Diego?
Instead of just blasting everyone with the same “Hey, want your bins cleaned?” message, they could now:
- Let AI analyze browsing behavior to spot who’s likely dealing with a smelly bin crisis right now
- Automatically send different helpful guides based on whether someone’s more worried about health risks or neighborhood complaints
- Create personalized email sequences that feel like you’re reading their mind (in a helpful way, not a creepy way)
But here’s where most people get it wrong with AI email marketing – they try to automate everything and end up sounding like a robot having an existential crisis.
The secret sauce?
Use AI to handle the heavy lifting, but keep your personality in the mix. It’s like having a really efficient personal assistant who knows when to step back and let you take the spotlight.
Let me give you a real example…
When I first started using AI to help with our email marketing, I noticed something interesting.
The open rates actually went DOWN when the emails were too perfect. People don’t trust perfect anymore – they trust real.
So we switched it up. Now we use AI to:
- Draft different email variations (because who has time to write 5 versions of everything?)
- Spot patterns in which subject lines work best
- Figure out the best times to send emails to different types of customers
- Create personalized content based on what people have shown interest in
- Predict who might be ready for a higher-tier service
But then we mess it up (on purpose). We add our local references, throw in some personality, maybe even the occasional dad joke (sorry not sorry).
Because at the end of the day, people buy from people, not algorithms.
Here’s something wild – we had a customer recently who’d been on our email list for 18 months. The AI flagged them as likely to convert based on their behavior patterns, so we sent them a slightly more personal email. Turns out they’d been waiting for the right moment to upgrade their service, and that email was exactly what they needed.
Would I have spotted that opportunity without AI?
Maybe, if I had nothing else to do but stalk my email list all day.
But who’s got time for that?
The beauty of this system is that it’s working 24/7/365, but it doesn’t feel like a robot army. It feels like you’ve somehow managed to clone yourself and give personal attention to everyone who shows interest in your business.
And here’s the really exciting bit – remember those free guides I mentioned earlier?
AI can now help you create different versions for different types of prospects:
- The “I’m researching this problem” guide
- The “I need this fixed yesterday” guide
- The “I’m comparing services” guide
- The “I care about the environment” guide
Each one perfectly tailored, but still sounding like you wrote it (because you kind of did – you just had some AI help).
Want to know something funny?
The emails that convert best for us now are the ones where we admit we’re using AI to help serve people better.
Turns out, people appreciate honesty – who knew?
So if you’re still sending the same email to everyone who signs up, or worse, not collecting emails at all… well, we should talk.
Because while the big corporations are trying to replace humans with AI, we’re using AI to be more human than ever.
And if you’re thinking “This sounds great, but I wouldn’t know where to start” – don’t worry. I’ve got something that might help.
But first, let me ask you this: If you could automate all the boring parts of staying in touch with prospects, what would you do with that extra time?
Think about that while I tell you about the final piece of the puzzle…
Step 5: Customer Ascension System (
Let me tell you something that’s equal parts exciting and terrifying – AI has completely changed the game when it comes to growing customer value.
But here’s the kicker – it’s actually made being human more important than ever.
Remember that “Know-Like-Trust” thing I mentioned earlier? Well, it’s still true, but there’s a twist now…
It should really read “Know (period), Like (period), Trust (in an age where ChatGPT exists)” – bit of a mouthful, right?
Here’s what I mean…
When someone first discovers your business, they’re not just wondering if you can do the job anymore. They’re wondering if you’re using AI to fake being good at it. The trust bar has gotten higher, but so has our ability to earn it – if we’re smart about it.
Let me break this down with a real example that’ll make you either laugh or cry (depending on how much you’ve spent on customer relationship systems before).
In our business, we used to have this clunky system of trying to remember when to offer what services to which customers. It was about as elegant as a drunk elephant trying to do ballet.
Now?
We’ve got something I call “The Smart Ascension System.”
Here’s how it works:
AI helps us:
- Spot patterns in customer behavior that signal they’re ready to upgrade
- Create personalized upgrade paths based on actual usage
- Predict which customers might need additional services before they know it
- Track satisfaction levels and engagement automatically
- Generate custom offers that actually make sense for each customer
But (and this is the important bit) we use this intelligence to be more human, not less.
For instance, instead of just blasting everyone with the same upgrade offer, we might notice that:
- Sarah always books early morning appointments (probably heading to work after)
- Tom has mentioned pet hair three times in his feedback
- Janet lives in the fancy part of town and values eco-friendly services
Now we can reach out with something like:
“Hey Sarah, noticed you’re always rushing off to work after our service. We’ve got this new premium package that includes [exactly what would make her life easier]…”
The magic isn’t in the AI – it’s in using AI to help us be more thoughtful, more personal, and more helpful.
And here’s where it gets really interesting…
Remember when I mentioned sending one email to get an influx of $1,000 services booked?
That still works, but now it’s even better.
Because now we know:
- Who’s most likely to say yes
- What specific version of the offer they’d prefer
- When they’re most likely to read and respond
- What concerns they might have (before they have them)
But wait, it gets better…
Remember how I said this was about building a sellable asset?
Well, guess what’s worth more now – a business with a filing cabinet full of customer cards, or one with an AI-enhanced system that:
- Predicts customer behavior
- Automates personalized communications
- Spots upsell opportunities
- Maintains relationships at scale
- Still feels personal and human
It’s like having a crystal ball, a really efficient personal assistant, and a mind reader all rolled into one. But here’s the crucial bit – it only works if you’ve treated those front-end customers like gold from day one.
I learned this the hard way… We tried using AI to boost sales to customers we hadn’t nurtured properly.
Know what happened?
Crickets.
Because AI can enhance relationships, but it can’t create them from thin air.
But when we used it with customers we’d treated well from the start?
Magic.
Here’s a mind-bending thought: The businesses that will thrive in the next few years aren’t the ones with the most advanced AI – they’re the ones who use AI to be more authentically themselves at scale.
Think about that for a second…
While the big corporations are trying to use AI to replace human interaction, we’re using it to have better human interactions with more people.
That’s our secret weapon.
Want to see what this looks like in action?
Jump on my Multiply Your Leads Masterclass – I’ll show you the exact systems we use (including the AI bits) to have qualified prospects actually chasing us to work with them. And yes, I use AI to help deliver some of the training – but I promise you’ll still get plenty of my bad jokes and real-world stories.
Or if you’re thinking “This all sounds great, but I need to know more first” – check out my manifesto. It’s like this, but with more coffee-fueled ranting about why local businesses matter more than ever in the age of AI.
The bottom line? AI isn’t the future of local business – using AI to be more human is.
Ready to build something that’s both high-tech and high-touch? Let’s do this.
Building an AI-Enhanced, Ultra-Personal Business Asset)
The final stage of our 5 step process is the most exciting, and it’s because we get to ascend our customers into higher price services so elegantly, it isn’t even funny.
You may have heard the phrase in business “Know-Like-Trust”, but let’s dig into that phrase a little deeper…
What most people don’t understand that it should read “Know (period), Like (period), Trust” meaning that there is a period of time that elapses as a prospect or customer moves from one stage to another.
When someone first becomes aware of you they go from ‘Not Knowing You’ to ‘Knowing You’, but we don’t know how long it is going to be before they ‘Like You’… if ever, right?
And at any stage you could do something that either builds or destroys Trust…
So, we have to think strategically about how we navigate these stages within our prospects minds to ensure a long term relationship.
And we do this with our nurture email sequences that are working for us 24/7/365 in the background.
When implemented successfully, we are able to educate them, answer any questions that may come up in their minds about our services, provide case studies and testimonials from others like them who have used our other services, all building trust and becoming the ‘go-to’ service company they desire to work with.
This has worked like a treat in our business and to get an influx of $1,000 services booked, it’s as easy as sending one email to our thousands of lower tier customers who we have nurtured over time.
And the bigger picture win for this strategy is that should you ever wish to sell your business, it will be worth a damn sight more to a prospective buyer when they know they getting existing client ascension systems in place.
And it all starts by treating low priced customers on the front end very well.
If you’d like to see what putting a system like this in place looks like, then jump on my Multiply Your Leads Masterclass where I teach you live for 4 hours about the underground secrets me and my students have been using to have qualified prospects chasing us to work for them.
I look forward to helping you build a true lifestyle business for you and your family.
Alternatively, if you’d prefer to learn a little bit more first, read my manifesto here.