Smart Search Compounding
One of the most common questions I’m asked is…
“Why isn’t my website showing up on the search engines?”
Well, the prime reason is that when you had your website built, usually by a graphic design company who told you how pretty they could make your site look…
By the way, sites don’t rank based on prettiness, but how are we to know, right?
If you’re anything like me, the web designers probably asked you “What do you want to rank for?”…
And not knowing any different we say what everyone else in our industry says…
“Main Trade or Expert (Town)”…
eg. “Plumber London”, “Manchester Electrician” or “Boiler Repair Birmingham”…
And the problem is that there are only 10 positions on page 1 and everyone and their dog is competing for the same phrase…
It’s no wonder your site can’t rank, and it’s not really the web designers fault, it’s not their expertise, they just don’t know any different.
So is there a better way?, yes there is…
But before I get to it I need to tell you that there is several pieces to this puzzle that need to be understood
and it’s called “Smart Search Compounding”