I write about how Local Service Business owners can build an engaging Utopian World for their customers to inhabit using Endless-Value-Journeys, a strategy that emphasizes delighting dream customers, fostering deep connections and cultivating lifelong relationships. This paradigm shift moves us from reacting to one-off transactional customers to inviting them into our world where our focus is on Lifetime Customer Value. Welcome to the art of building a Purpose Driven Expert business.

HOME     MANIFESTO     RED CARPET     ABOUT

Purpose Driven Expert - Start Here

Once again, congratulations on taking the first steps to becoming a Purpose Driven Expert (PDE)...

As Purpose Driven Experts we are all about autonomy, about building our worlds, with the emphasis on building...

We don't wait for permission and we don't wait for when someone can do something for us...

We take action and we get it done!

Yes, it might not be perfect, but nothing ever is in the first iteration...

Everything gets better over time with tweaks and improvements, but to enable us to do that, we have to put something out there...

We call this concept the Minimum Viable Product (MVP)...

You've probably heard that concept before, right?

So in the spirit of MVP, would you like a Bold claim?

The next 15-30 minutes could have a major impact on the rest of your life... if you let it...

How hypey does that sound?

Stay with me, hold on to your skepticism for a moment...

There is a principle called 'Occam's Razor', which if you look at the screenshot below from Wikipedia you will see that it is paraphrased as "The simplest explanation is usually the best one"...

As Purpose Driven Experts we are all about action, and following the Occam's Razor principle where possible...

We don't need massive feats, just small consistent 'simple' steps that get us to our goals.

You see, I want to shatter any overwhelm or pre-conceptions you might have about how difficult this (PDE) transformation is going to be for you...

I want you to believe right now that you DO have the time (15-30 minute chunks), and that you CAN learn the skills (one at a time)...

You see, if you remember from the manifesto, we give value up front, before any money changes hands, right?

Which is exactly what I want to do right now...

And the reason is, as experts in our own world of expertise, we get a little scared if there's something that is outside of our current skillset.

It then becomes outside of our comfort zone, and we are very quick to hand over all control to the 'so-called internet experts'

And from there, you can see how it's easy to believe all the merchants B.S. who tell you how long it's going to take and how difficult it is...

And we make it bigger than it is in our own minds...

So, can I shatter all of those limiting thoughts and beliefs for you?

Will you let me?

Are you up for a little fun?, it will be worth it, I promise...

It's time to stop the passive reading and get into action...

It's why I made the manifesto 5 pages long, so I knew it would only be action takers who would be reading this page...

You are an action taker aren't you?

So, If I could tell you that you could have a new website up on the internet within the next 30 minutes, would you believe me?

What about if I said that the tools to do it would cost you less than half a Papa Johns pizza?

And, unlike the pizza, you'll have an asset that'll still be here after the 15-30 minutes, and could be working for you for years...


If you can click a button and follow step by step screenshots, you'll be amazed how easy this is...

Sound too good to be true?

I get it...

Are you up for the 30 minute challenge?

But first, let me ask you...

How would it feel to know that whenever you get an idea for a digital asset for your business you can have it live within an hour or so?

How much confidence would that give you?

Okay, enough talk... let me prove it to you...

Click the Continue button below now and let's do this...

Current Progress
Current Progress
Current Progress
Current Progress... 25%


>