I write about how Local Service Business owners can build an engaging Utopian World for their customers to inhabit using Endless-Value-Journeys, a strategy that emphasizes delighting dream customers, fostering deep connections and cultivating lifelong relationships. This paradigm shift moves us from reacting to one-off transactional customers to inviting them into our world where our focus is on Lifetime Customer Value. Welcome to the art of building a Purpose Driven Expert business.
HOME MANIFESTO RED CARPET ABOUT
Hi, I’m Mark,
For about a decade this site just sat there floating in the ether after I bought the domain name when I received an email offering it me… I guess it was vanity that swayed me.
I was more focused on growing my own local service business.
As I transitioned to taking that business’s acquisition strategy fully online, friends who had other local services started asking me how I was getting so much success…
They hadn’t seen all the setbacks that littered my path to get me to that point, but I did try to give them all the information I had and a step by step plan.
I could never understand why they couldn’t follow in my footsteps…
Until I realised that there was more to it than just the step by step process. There was the mindset growth that I had to go through as well.
You see, in my experience, success is never a straight line, and my step by step plans didn’t factor in any deeper learning of why things worked the way they did.
Not only that, but back then I focused on giving them the tactics that were working for me…
However, tactics change all the time, and tweaks were constantly needed to keep things growing.
Until…
I started focusing on the principles of why things work, and from the principles I developed strategies that could stand the test of time…
Sure, tactics will change, but fundamentals never will.
And after focusing on the fundamentals, the principles and the strategies, things started to stick, my methods of teaching became better…
I’ve been around this digital world now since 2004, and things have changed a bit, as you can imagine…
A new platform will spring up and everyone will flock over there as it’s ‘the answer to everyone’s prayers’, the reach is massive…
I’ve seen it so many times, these infant platforms give you unlimited reach to get you in, and then once they reach a tipping point where they can introduce advertizing on the platform, the organic reach starts getting throttled back…
You can’t put all your eggs in one platform or tactic, it’s a fool’s game…
You’ll lose everytime, the flavor of the month is usually just that. I could rattle off tens of platforms that people put their full focus on, only to see them float away like a thief in the night a year or so later.
But there is a better way…
So if you are still interested in building a local service business that matters to your ‘people’, then I have created a manifesto for this site to finally live up to.
It’s how to become a Purpose Driven Expert and create your own little world of dream customers.
I hope you like it.
“If I asked what people wanted, they would have said Faster Horses.” Henry Ford
“People don’t know what they want until you show it to them.” Steve Jobs
“The architect of the future builds not on today’s expectations, but on tomorrow’s possibilities.” Mark Earle
Purpose is the end for which something is done, created or for which it exists It is part of the topic of intentionality and goal-seeking behaviour…
Driven is being under compulsion, as to succeed or excel…
Expert is a person who has a special skill or knowledge in some particular field…
As a purpose driven expert you do not follow the norms of how your competitors carry out their business or attract and convert customers, you create your own world of dream customers.
For a full definition, visit my Purpose Driven Expert page.