As more consumers move online to find businesses and services, even pensioners have a smart phone now. Many local businesses struggle to make the transition and establish an effective online presence. This leaves them vulnerable to scams and unscrupulous marketing agencies who baffle them with 'tech jargon'.

Local markets can now be saturated with national businesses offering similar products or services. Standing out and capturing a significant market share can be a daunting task.
The flood of directory sites muscling in on the local marketing space has also compounded the issue.

Many small business owners are experts in their field but might not have the background or experience in marketing. This can lead to mistakes, wasted money, or missed opportunities.
Just being good at what you do doesn't seem to be enough anymore and referrals look to be the only option.

While digital marketing is crucial, many local businesses still rely on traditional methods like flyers, local newspapers, or community bulletin boards.

Striking the right balance can be a challenge. Unfortunately, this means hiring or outsourcing the online tasks, which leads to a higher overhead without a guaranteed ROI.

There seems to be a new 'marketing technology' coming out monthly. From point-of-sale systems that integrate with online reviews to the latest social media platforms, keeping up with technological advances can be daunting for many local business owners.
Do you simply want to get on with providing a quality service to your customers?

Many local businesses operate with tight budgets, which restricts their ability to invest in advertising and promotions. This limitation often prevents them from competing with larger, better-funded competitors or franchises.
Knowing which battles you can win and only fighting those battles is key.